Matthew P. Schwartz | Management
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MANAGEMENT
 

2017 Reading List

Matthew
January 6, 2017
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The week between Christmas and New Year’s Eve is the slowest time of the year. Offices close. Folks jaunt down to warmer climes for a few days off while others opt to lay low and go for a digital detox. But it’s a small window and, let’s face it, more and more folks use the downtime during the holidays to play catch up and get their business ducks in a row for the new year.

New York PR vs. London PR

Matthew
December 22, 2016
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Social media channels melded with celebrity endorsements present a wealth of opportunities for PR firms to get their clients’ messages out more effectively and grow their audiences. But careful what you wish for. The need for speed online could put PR firms in a compromising position when it comes to how they comply with Federal Trade Commission regulations, particularly when they recruit celebrities to carry the message via social channels.

Don’t Dress Up Your PR Firm

Matthew
November 8, 2016
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It’s an occupational hazard among too many PR firms: trying to shoehorn marginal agency experience into an RFP response. When the odds are naturally against your firm winning a client pitch, it’s more important to be selective and focus on your core strengths than it is to position your agency as something it’s not.

Bracing for New Overtime Regs

Matthew
November 8, 2016
1
Creative services firms could be in store for significant changes when it comes to how they compensate and pay their employees. Potential changes in salaries (and work responsibilities) stem from a new Department of Labor regulation that raises the white collar overtime exemption under the Fair Labor Standards Act.

The Plague of Overservicing

Matthew
November 8, 2016
2
Most business sectors suffer from overservicing—or working for nothing—but probably not nearly as bad as the public relations profession. Overservicing is a chronic PR problem, of course, and cost the industry precious revenue. Despite their best intentions PR firms of all sizes fail to push back when clients or prospects try to squeeze more work out of them essentially for no pay. This is dreaded “scope creep,” in which activities not originally budgeted for are requested by the client and executed by the agency.

CEO Corner: Peter Finn Plays Long Ball

Matthew
November 8, 2016
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Since its 2011 launch Finn Partners has grown from $25 million in revenue to nearly $72 million, fueled by a string of strategic acquisitions. “I am finding there is a flood of acquisition opportunities, more than I have ever seen before,” said Peter Finn, founder and managing partner, who steers the firm’s M&A efforts. “And there are many more where I’ve said, ‘No, thanks.’”

Staying Profitable in the New Economy

Matthew
November 8, 2016
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Should PR firms remain independent and grow organically? Should PR firms remain independent and grow via acquisition? Or, is the firm in growth gridlock, where getting to the next level is proving problematic? In that case, some firms choose to put themselves in play altogether and sell. These are just a few of the key questions that were batted around at a recent event catering to Washington, D.C.’s PR and digital agencies.

Demos: Gen Z Vs. Millennials

Matthew
November 8, 2016
0
PR agency owners and managers can be forgiven if they think that Gen Z, or people born starting in the mid-to-late 1990s through the 2010s, share some of the digital characteristics of millennials, or folks born between the early 1980s and 2000s. Sure, Gen Z members cherish their hand-held devices, adore their social networks and aspire to doing great things, similar to millennials. However, if a recent panel discussion is any indication, Gen Z is dramatically different than millennials.
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