(This piece originally ran on ana.net.) Brands are finding increasing success with social media videos April 26, 2017 By Matthew Schwartz Marketers are feeling increasing pressure from the C-suite to prove their value, and branded social media videos may provide it. Created to tell an...

Consumers watched 73 percent more branded videos in Q3 2014 than Q3 2013. Do you know how to develop and leverage the video content your audiences want? Get the latest video best practices—from creation and distribution to platform customization and measurement—at PR News Group Editor Matthew Schwartz and Cision SVP of Digital Content Heidi Sullivan’s on-demand webinar.