Matthew P. Schwartz | PR & Marketing
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PR & Marketing
 

Reimagining Retail

Matthew
June 8, 2017
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(This article original ran on ANA.net.) By Matthew Schwartz Lululemon stores, which sell athletic apparel, host free yoga classes and other fitness and social events on a weekly basis. The Nike store in downtown Manhattan includes the Nike+ Basketball Trial Zone where consumers can shoot hoops...

B-to-B – Summer issue 2016: Marketing with a Bigger Purpose

Matthew
November 8, 2016
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AT THE 2016 BMA B2 AWARDS this past June in Chicago, Ill., the marketing team at HCL Technologies barely had time to catch their collective breath. As soon as they sat down from accepting one award, they were called to the podium again — and again. By the end of the event, HCL had been named winner of 14 B2s, in categories ranging from New Customer Acquisition to Text Ad to Promotional Incentive.

Activate – Summer issue 2016: A Holistic Approach: Exploring the Omnichannel strategy

Matthew
November 8, 2016
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It’s axiomatic that buying more things online means having more things shipped to us. While this has been a very good thing for UPS, the world’s largest package delivery company also noticed it was creating a problem for its customers: Deliveries come during the day, when many people aren’t at home to receive them, and they don’t have time to go and pick them up from their local UPS outlet.

ANA – September issue: On the Line: How Brands in Highly Regulated Industries Keep Their Marketing in Bounds

Matthew
November 8, 2016
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The marketing team at Mike’s Hard Lemonade was starting to put together ideas for a video to promote the brand’s new Hard Watermelon Lemonade. Knowing the video would run on digital media outlets and social media channels during the 2016 Memorial Day weekend, the team wanted to infuse the message with some summer fun — but it proceeded with caution.

Help Wanted for PR Firms

Matthew
November 8, 2016
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What keeps agency owners and C-level executives of creative services firms up at night? Perhaps it’s the relentless onslaught of social media. How do you monetize it? How do you pick and choose which channels are the most appropriate for your clients? How do you adequately budget for myriad of channels?

The Write Stuff: How to Improve PR Writing

Matthew
November 8, 2016
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There’s no shortage of advice when it comes to quality PR writing. PR agency owners and C-level executives have heard it time and again. PR execs need to write press releases and other written communications as if they are journalists. Play it straight. Lose the industry jargon. Use one’s flair for language in order to get readers enthused and, of course, interested in your client’s products and services.
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