Matthew P. Schwartz | Social Media
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Social Media
 

When Celebrities Carry the Message

Matthew
November 8, 2016
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Social media channels melded with celebrity endorsements present a wealth of opportunities for PR firms to get their clients’ messages out more effectively and grow their audiences. But careful what you wish for. The need for speed online could put PR firms in a compromising position when it comes to how they comply with Federal Trade Commission regulations, particularly when they recruit celebrities to carry the message via social channels.

The Cost of Monetizing Social Media

Matthew
November 8, 2016
0
Social media options are spreading like wildfire and so are the opportunities in the space. But small-to mid-size PR firms continue to struggle with how to make money from social channels, with the margins minimal for most shops. What is more, integrating social media with other marketing channels remains a difficult if not nettlesome challenge.