(This article originally appeared on gould-partners.net.) It’s an occupational hazard for PR firm owners looking for an edge with clients and prospects: the commoditization of marketing communications. Killer creative is all well and good, but it’s not hard to find. In a hypercompetitive marketplace, clients not only want...

(This article original ran on ANA.net.) By Matthew Schwartz Lululemon stores, which sell athletic apparel, host free yoga classes and other fitness and social events on a weekly basis. The Nike store in downtown Manhattan includes the Nike+ Basketball Trial Zone where consumers can shoot hoops and test...

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