(This article originally ran on ANA.net) Data has become essential to brand managers' ability to develop more effective marketing campaigns and land bigger budgets. Yet despite the opportunities big data provides (most notably keener insights about consumer behavior), many marketers continue to get bogged down by...

(This article original ran on ANA.net.) By Matthew Schwartz Lululemon stores, which sell athletic apparel, host free yoga classes and other fitness and social events on a weekly basis. The Nike store in downtown Manhattan includes the Nike+ Basketball Trial Zone where consumers can shoot hoops and test...